Orange is the new track

Wethetrack is a platform connecting composers, artists, and labels an environment designed to facilitate collaboration, streamline the distribution of instrumentals, and secure exchanges. We handled the complete redesign of the visual identity and developed the entire product, working alongside the team for over a year—from strategy and UX/UI design to the marketing rollout.

The identity blends retro references with contemporary aesthetics. The circle—inspired by the vinyl record—serves as a simple, structural element; it organizes the graphic system and establishes a strong presence across everything from cover art to product interfaces.

The photographic art direction embraces a distinct musical culture. Blur and grain become signature elements, echoing analog sound and sonic vibration. A bold orange hue defines the brand’s visual territory and ensures high visibility, complemented by impactful, refined typography.

On the product side, every user journey was designed to be simple, clear, and secure, enabling creators to collaborate, share, and showcase their tracks as efficiently as possible.