Hugy – Functionality, supersized

Hugy, the feel-good marketplace for good, responsible products — in large format.

A brand full of energy and simplicity, proving that you can consume better without overthinking it.

We created a lively, embracing identity designed to translate everyday energy into a joyful and consistent design. A brand that’s useful, positive, and clever — making life easier while celebrating common sense and lightness.

A full 360° collaboration. From visual identity and art direction to logo motion design, stickers, packaging labels, product photography direction, and marketing templates (sales deck, emails, social media) — every detail was crafted to reflect its feel-good spirit and effortless simplicity.

To strengthen this clever personality, we developed an expressive tone of voice rooted in the simple pleasures of everyday life: “Usefulness in XXL format,” “Less shopping, more Hugy,” “Shop smart, live large.”

Hugy does everything on a big scale — but always with balance. A bright, approachable, and energetic brand that inspires a new way to consume.