Eclipse is the ultimate meeting point between top fashion brands and a community of enthusiasts. Operating as both a physical concept store and a digital platform, they are reinventing the sample sale experience through a unique, human-centric, and highly dynamic approach. To drive this vision forward, we partnered with them on a comprehensive 360° overhaul.
The Goal: To capture the buzz of their events and the strong bond they share with their community.
The Rebranding: A bold visual identity that blends luxury precision with spontaneity. A subtle “clip” motif serves as a discreet signature, symbolizing connection.
The Website: A complete UX/UI redesign to streamline the online “drop” experience.
Marketing Assets: A fully integrated omnichannel rollout, including print materials for physical stores, email templates, and assets for social media and motion design.
The Kretz family’s private real estate investment club.
Kretz Club offers exclusive access to opportunities that are usually out of reach.
For this project, we developed the brand’s entire visual identity: art direction, logo, animations, website design, and content creation for social media.
The graphic universe conveys an idea of openness, carried by codes that are both prestigious and contemporary. The black & white duo embodies standing and rigor, while green and blue accents inject modernity and a technological dimension. The PP Editorial typeface, elegant and authoritative, dialogues with Aeonik, more geometric and dynamic. Finally, the logo, designed as an identity-shaping, modular form inspired by architecture, symbolizes this openness and the ambition to make the inaccessible accessible.