The Kretz family’s private real estate investment club.

Kretz Club offers exclusive access to opportunities that are usually out of reach.

For this project, we developed the brand’s entire visual identity: art direction, logo, animations, website design, and content creation for social media.

The graphic universe conveys an idea of openness, carried by codes that are both prestigious and contemporary. The black & white duo embodies standing and rigor, while green and blue accents inject modernity and a technological dimension. The PP Editorial typeface, elegant and authoritative, dialogues with Aeonik, more geometric and dynamic. Finally, the logo, designed as an identity-shaping, modular form inspired by architecture, symbolizes this openness and the ambition to make the inaccessible accessible.