Eat like you mean it 🍣

Pushimaki is a street food concept offering a new way to enjoy sushi. The project was conceived with a desire to break the mold while maintaining a connection to Japanese culture. 

We developed a bold, visually striking art direction based on a series of illustrations that showcase the products and how to enjoy them via a simple three-step guide. The brand identity blends Japanese heritage with a contemporary approach. A rich, saturated color palette energizes the visuals, creating a distinctive, playful, and instantly recognizable brand world. It offers a fun, fast, and accessible experience a new way to enjoy sushi.