Art Direction & Spatial Design for the AIE Paris x Mistral Event at Station F

For the second consecutive year, Ardent took over Station F for the AI Engineering Paris summit. Our work began with creating a tailored mini-art direction for the event, designed to bridge digital communication and physical space. Ahead of the summit, we crafted all promotional content including social media assets, graphic design, and motion design animations to spotlight speakers and sponsors. On site, this visual system was applied across all print signage and spatial branding to ensure a seamless visitor experience. To top it off, we partnered with the Mistral AI teams to design their custom exhibition booth, strictly honoring their brand guidelines to deliver a space perfectly aligned with their identity.